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E-Marketing Articles
Get High Quality Traffic by Writing Articles
One of the best ways to promote your website is by writing
articles that you can post in e-zines, and sites that provide free content to e-zine
publishers. This will help you develop credibility and, with time, build a solid
customer base. There are a few things to take into account to maximize the
effectiveness of this sometimes overlooked marketing technique:
- Your article should be short and to the point. It must act
as a free sample that entices your reader to go to your website for more.
- To maximize its effectiveness, you should present it as a
tip, a solution to a problem.
- Write in easy to understand “layman’s” terms.
- Whenever possible, write from personal experience. People
love to hear other people’s experiences (how did they do it?). This
approach also tends to hold their attention longer.
- Be extra-careful to avoid spelling and grammatical errors.
They will make you lose credibility.
- Don’t make your article sound like a sales pitch; offer
honest, value-adding advice.
- Don’t include links to your affiliate programs in the
body of your article. It will make your advice seem biased.
- Finally, don’t forget the most important part: always
include a resource box at the end of your article. A resource box is a small
paragraph (no longer than six lines) with your name, the name of your
business, a short tagline, and that all-important link to your website. If
your readers like your article, they will follow your link and you will be
getting instant, high quality traffic to your site.
Tip: To find article submission sites
where you can publish your articles, go to Google and type the words
"submit an article" + "your area of interest".
Some well known sites to submit your articles (and find free articles published
by other authors), are:
Marketing Seek
Ideamarketers
Zinos
You can freely reprint this article. Just
include the following resource box at the end:
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net
) a website and newsletter that gives you useful advice on web design and
Internet marketing, one free tip at a time
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