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Search Engine Articles
How to Use Keywords to Optimize Your Site for Search Engines -
Part 1
Copyright 2002 Herman Drost
You have designed a beautiful web site and published it for the world to see and
visit. You wait patiently, however there is either a trickle or no visitors at
all and therefore no sales.
You may be 1 of 4 web site owners that has not optimized your site with keywords
for ranking in the search engines. You say you have inserted keywords in your
site, but are they targeted keywords?
My last article discussed “How to Use Meta Tags for Search Engine Optimization”.
Let’s take a deeper look at how to use keywords to optimize your site.
What is a Keyword? These are words or phrases which people would insert in a
search engine to look for information contained in your site. The search engine
spiders take those words and display the best sites that relate to that
information. Depending on the popularity of the word, you may have a million or
more web sites to choose from.
Ideally your web site should appear in the top 20-30 sites displayed, to be
included in the persons search. This would result in a continuous stream of
visitors.
Targeting the Best Keywords If your keywords are not tightly targeted to your
site, you will dim your chances of being highly ranked in the search engines.
Here’s what to do:
Go to the overture suggestion tool or wordtacker.com and insert a word or phrase
that one would search on for information on your site.
Create a table (in MS Excel or MS Word) with 4 columns.
Insert 200-300 words or phrases in the first column from the results of your
suggestion tool.
Use the second column to record the popularity of each word beside each word in
the first column.
The third column is to determine the competing sites for the words you have
listed above. Do a search on a few of the most popular search engines (is
Yahoo.com, Google.com) for the words or phrases you have listed above. (i.e. if
you do a search on Google.com for “Internet Marketing”, your reply will be:
“Results 1 - 10 of about 3,280,000”). Enter this number in the third column
for each searched word to determine its popularity.
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How to Use Keywords to Optimize Your Site for Search Engines Part 2
How to Use Meta Tags for Search Engine Optimization
In the fourth column you can enter the results of the other 3 columns. Mark the
words in this column that have a high number of searches but have low
competition. Utilize these keywords or phrases in your site, so you won’t have
to compete with the millions of other web pages.
Now you have a list of targeted keywords or phrases that you can incorporate in
your web site. Not all search engines use keywords to rank your site, however
you have increased your chances for those that do. Doing keyword research can
lead to a continuous flow of visitors to your site, and ultimately more sales.
Part 2 of this article will discuss where to strategically place keywords on
your site, how many keywords to use and what mistakes you should avoid.
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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of http://www.iSiteBuild.com
Affordable Web Site Design and Low
Cost Web Hosting
Subscribe to his “Marketing Tips” newsletter for more original
articles. subscribe@isitebuild.com.
You can read more
of his in-depth articles at: http://www.isitebuild.com/articles
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Article reproduced with kind permission from Herman Drost
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